“Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin is considered to be required reading for marketing professionals. Traditional marketing principles have historically included any combination of the following P’s: Product, Pricing, Promotion, Positioning, Publicity, Packaging, Permission, Pass-along. Godin adds one more: the Purple Cow. The Purple Cow is the remarkable intangible that separates your business from the competition. It’s what people remember when they walk away. As if they had just seen a Purple Cow. Once they’ve seen it, they can never erase the image of a Purple Cow. Insurance distribution has plenty of opportunities for a Purple Cow. Here’s ours, but first, a little context. We all work in an industry where everyone claims “superior customer service” and “expert knowledge.” We are guilty of this as well. Here’s the catch: Most advisors care deeply about the well-being of their clientele and many Bay Area agencies have been in business for 20, 30, 40, sometimes 50+ years.”Superior customer service” and “expert knowledge” is uncontested. These are not the reasons why people decide to switch agencies. The reason is because your client saw something in/with your competition that they needed to have. That’s where we can help. Offer your clients a digital application system. No passwords. No fuss. We put you on the cutting edge of DI and LTC tools, products, and systems. We have been working hard to create our own proprietary digital application tool that will allow your clients to submit an online dropticket for either (or both!) Disability Income and Long Term Care insurance, and then receive a completed application ready for signature. This Purple Cow looks more like an orange dog and it goes by the name DINGO. Digital apps are an expectation for younger clients. Fortunately, at DI+LTC, half of our team members are millennials. We are always thinking about the next generation of DI and LTC buyers, and for that reason, we have created a digital application system and have designs to roll out other exciting tools for our advisors to use, all free of charge. Let us know when you want to experience our Purple Cow and we’ll be happy to schedule a demo.