The Real Cost of Long-Term Care



The point of having a long-term care insurance policy in place is to help pay for long-term care services and support. Do your potential clients think they can't afford a policy? Well, then they definitely can’t afford to pay for long-term care services. The $200 or so a month for premium way more than pays for itself when you look at the actual cost of care.


In the state of California, the average daily cost of:

  • A home health aide is $176,

  • An assisted living facility is $148, and

  • A private room in a nursing facility is $350.

That is an average monthly cost of:

  • $5,339 for a home health aide,

  • $4,500 for an assisted living facility, and

  • $10,646 for a private room in a nursing home.

Which totals to an average annual cost of:

  • $64,064 for a home health aide,

  • $54,000 for an assisted living facility, and

  • $127,750 for a private room in a nursing home.

And these numbers increased from 2018 to 2019 at an average rate of about 7.12% (See Genworth's Cost of Care Report here). The above graphic gives an idea of the huge loss a few years in a California nursing home can do to someone’s retirement savings. Long-term care insurance can help keep those costs down.

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800.924.2294
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415.472.7637
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San Rafael, CA 94903
Bay Area Disability
Insurance Services, Inc.
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